Wednesday, 23 December 2009

The Future?

An interesting way of communicating a story, could it be a flash in the pan? I'll keep my eye out for more things like this

Its Nice That

Tuesday, 22 December 2009

Project Projection

By doing even a quick search on youtube i have found an amazing video, which is a great example of what can be done.

In terms of my old idea with the lenticular and stereoscopic techniques, I have developed the idea in terms of...well the lenticular idea was to show two differences/oppositions ie the lie and the truth. So with this development I am thinking about the oppositions I can project onto the buildings, a simple example can be how the building has changed throughout the years.

A basic idea I thought of was finding buildings that used to be very busy that are now boarded up due to factors like the recession and project how it used to look with lots of customers etc.

Architectural Projection Mapping

During my feedback for the PGC phase me and Simon (tutor) talked about trying to find my context for my project. We talked about what the government are eager to fund to help raise any interest within the city of Nottingham.

We talked about trying to make people aware of some of the history Nottingham has to offer. We also talked about buildings and how they can change through time ie WWII Bombings etc.

This made me think about projecting motion graphics onto buildings and using 3d mapping to make it seem "real" a good way to explain what i mean is by looking at this

This made me think about what buildings have history in Nottingham. Obviously I could chose somewhere other than Nottingham but I'd like to have something people can walk to during our MA exhibition, I have even thought about maybe doing more than one building and having some sort of map to help guide people to the different buildings.

One building that springs to mind is the Paul Smith shop in the city centre, Paul Smith is renowned for having a great interest with Nottingham Trent students so hopefully this could be a good idea, When i return to Nottingham in the new year I will search for more buildings. I have taken a few snaps of Paul Smiths building so at least I can experiment with that over the holidays.

Wednesday, 16 December 2009

PGC Review

So I am at the end of the PGC phase and now my work is moving into the PGD part of the MA. My project has began to create itself due to action research and now things are moving on fast. Through my Learning Agreement I have discussed that I want to blend two technique of classic photography ie stereoscopic and lenticular in the medium of moving image to create a series of animations portraying a message to a wide audience. As my research grows I hope that i shall be able to meet photographers and motion graphic designers within the industry to discuss my idea and get knowledge from them.

Thursday, 10 December 2009

Olly Moss

Olly Moss has created some stunning re-makes of famous film posters. I generally like the simplicity of the design. If you are familiar with each film you can see how the poster depicts the film in the one image. Thanks to the art direction project we did earlier this year I have been able to apply my knowledge from that to dissect and analyse each poster.

To view the entire collection please visit this webste:

Sunday, 6 December 2009

Battery Love

Battery Love from Oscar Höglund on Vimeo.

3D Glasses On

This is a really cool video, quite similar to what I want to do, I can see how they've created it using knowledge form the "Backwards Brief."

Nice Blog

I'm not sure how to follow this blog, there seems to be no button, it looks really interesting and I think I would learn a lot form it, so here is a link to remind myself how to find it..

Vampire Weekend

As a fan I enjoyed this video, but one thing that I noticed that i really like is the transition used from 1:48 - 2:03

It is a use of match-on-action, something that I have been thinking about with my project. If im to create these
stereoscopic images, I want two objects that are a similar in shape and size to transition, the transition will be
hard to notice, but when it is noticed will be much appreciated.


I have created an unofficial music video for the artist Crystal Castle’s and their video Love & Caring. The reason I did this was because the song is about the binary oppositions between love and hate. I wanted to show the opposition in a video, it was also appealing to me because of my idea of lenticualr imagery and wanting to portray two juxtaposed messages in one medium. This is how I came up with the idea of good vs evil. My video was to blend two situations, one good, one evil and see how the viewers emotion of them was confused. I used very old footage from the 1930’s from a website that allows you to use them with full copyright licensing. This allowed me to learn about copyright laws.

If you would like to view the video you can either access it from my website, or go directly using the following link:


Finally I am completely happy with my project, Ive created the cameras from the cardboard nets and next stage is to test and see if they are going to be easy to take my photographs, if they are too hard, which my tutor suggested then not to worry at least I tried. If that is the case then I shall be using standard digital SLR's. I've been thinking about mounting two video camera's and seeing if they work as well. This will be something that I shall be testing over the Christmas holidays. I shall create a few simple experiments to see which is the best option. I've also done some research into how to view my piece, Ive found a very interesting website that shows how to create an eco-friendly stereoscopic viewer. This viewer will allow the audience to see the images on a screen, which I think would be interesting as an installation. It's a beginning idea, so Im not sure if that will be the final outcome of the project, research time!

Sunday, 29 November 2009


For my project I have been looking at the idea of using a stereoscopic mount to mount 2 cameras to then be able to create this sense of 3D in an image. In terms of motion graphics Im thinking of creating a stereoscopic stop motion animation. I have also decided that the cameras I shall use should be created by myself as well...this is when I stumbled upon Martin Pilný, Mirek Kolář and Richard Vyškovský' Dirkon camera, "the dirkon camera." I shall be creating two of these, these will be the technology I use to take my photographs. If I want to use natural moving objects I shall have to make sure that I get it 24 fps. I feel that I want to create a series of different events. The events I want to be somehow revealing the truth something that I feel is currently foggy to members of the public, in a sense showing how propaganda was false. This is how I want to try and still keep the technique of lenticular imagery. I feel as my research grows I shall then pin-point what the "meat" of my main course shall be. I shall be using modern technology to edit the images. This use of both modern and old technology will reflect the oppositions of false and truth.

Saturday, 28 November 2009


These last few days have been very good in terms of progress for my project. I've began some mock-ups for my actual idea of lenticular imagery. My learning journal is now complete and I have collated a lot of research. Now to think about creating my presentation. After a good seminar on friday I have a more in-depth knowledge of past examples and have created my own presentation plan. By the end of this week I shall have posted my full bibliography of research already found, the next 10 days shall be interesting.

Monday, 23 November 2009

23/11/09 Tutorial

So todays tutorial I feel went really well, I have completely narrowed my idea down. I am going to create a series of lenticular pieces to help portray the truth about a "foggy" message. My first thought is to do a take on the whole STD message. Very similar the the current ads where people have the name of a disease on say a t-shirt or belt buckle. But with this technique of lenticular imagery I will be able to portray it in a more stronger way. STD's may not be my final content, this week I will be producing 10 simple examples to see what works and what doesn't. Fingers crossed.

Art Direction

So after the art direction project I have learnt how to analyze a piece of advertising, try to see how the designer got to where they did, what brief they were given/gave themselves. I decided to use Lissitzky's "Beat the whites with the red wedge," a piece of soviet propaganda made in 1919. We disected it and looked at the semiotics, its signs and symbols. I feel it was a good piece to look at as the main messages is used with the shapes and direction. With doing this piece I can see how important it was to get the signs and symbols right for people to understand his message. I will apply this knowledge with my own work so that I know when I try to portray a specific message, I do.

Thursday, 19 November 2009


Looking at the idea of communicating a message to a wide audience I have stumbled upon op-art. I like the method of lenticular imaging, I would like to try and portray two different messages in one project using this idea of lenticular imagery. The message will be current. I will have to research into lenticular imagery and see if I can apply this method to film.

Website V2.0



History of the shoe, Literal advertising techniques, guerilla advertising, future techniques and methods current target audience,

Audience and context

Runners, Teenagers, Designers, Architecturers', Young Adults, Light shoe, Innuendo's, Comedy.

Executional guidelines

Play on techniques, Communication innuendo's, Playful design. Materials used...Hole Punch Scalpel?

Allows audience to see it on both pages, money saving for advertising brand.

If you were commissioned to design this work yourself

Research processes

Stage 1

History of the shoe

Target audience

Current Trends

Stage 2

Brands history

Current examples

Design processes

Stage 1

Applying research to method and experimenting with different styles.

Stage 2

Developing ideas, testing the technique see if it works.

Relating to my own project?

I feel this is a new way of communicating a single message to a wide audience, the technique used is very modern and isn't dated. I feel that the second image doesn't need any type it helps tell the message on its own behalf. Im thinking of looking into how a different angle of looking at something can change your perception, maybe this piece will look different from one side of the paper to the other. It seems very similar to my idea of op-art, I'm wanting to try create something that looks as if it is there when in reality it isn't.

Tuesday, 3 November 2009

New Web

Today will be the first day of creating my new website, the videos take too long to load at the moment so i will be embedding everything using vimeo, hopefully this will mean it will load quicker and allow me to have more videos on there..keep checking to see when its complete,

Monday, 2 November 2009

Day Tripper

Last Thursday was the day my group & I went on a trip to Manchester, we viewed the imperial war museum, the Urbis Centres' "Histroy of hip-hop" exhibition and the Magma book store. All-in-all the day was great I especially enjoyed the imperial war museums' projection. The style of the animation was just the type of thing I am into, which showed me how my style of work may be aimed at a bigger audience that I was aware of. This has given me confidence into going with something I would enjoy more. 

Thursday, 15 October 2009


This Monday will be Bangers & Fash. I will be there with a few friends walking the catwalk wearing the t-shirts, come is more information


I now feel confident with the process to create good design. My idea has developed 10 fold into something I now feel is strong. I believe that if I apply this process with all my work I can always reach my goals, it's not a process I was familiar with in the sense that my work was always aimed at something I would enjoy and not consider how other people would see it, so with that in mind I believe I have a more wider audience to create for. I will be using this process more in depth for my MA research proj.

Tuesday, 6 October 2009

My Approach

Hello & welcome:

to my reflective journal, here will be the HQ for all my sketches, inspirations and work.

may I also add that Stuart, Amy and myself are fond of cheese sandwiches.

you may also find me at