Monday, 23 November 2009

Art Direction

So after the art direction project I have learnt how to analyze a piece of advertising, try to see how the designer got to where they did, what brief they were given/gave themselves. I decided to use Lissitzky's "Beat the whites with the red wedge," a piece of soviet propaganda made in 1919. We disected it and looked at the semiotics, its signs and symbols. I feel it was a good piece to look at as the main messages is used with the shapes and direction. With doing this piece I can see how important it was to get the signs and symbols right for people to understand his message. I will apply this knowledge with my own work so that I know when I try to portray a specific message, I do.


Post a Comment